Mobile App for a Beverage Retail Chain
A mobile app built from scratch on a modern architecture, with a loyalty program, gamification, and a sales analytics system.
- Client
- Beverage retail chain (name withheld under NDA)
- Product
- Mobile app for iOS and Android
- Our role
- Full rewrite on a new architecture, customer-base migration
- Status
- In production
- Delivered
- New mobile appLoyalty card in Apple WalletPush notificationsCollectible-card game mechanicAdmin panel: promotions, promo codes, segmentsSales analytics
About the project
The retailer's old app had become outdated and started holding the business back: support was getting more expensive, development was slow, and some features were already unstable. What was needed wasn't a cosmetic redesign but a new mobile platform.
We rewrote the app from scratch, migrated the customer base, and turned it into a tool not just for sales but also for retaining the audience.
Metrics and impact
What changed for the business after launch.
Loyalty, push notifications, and game mechanics brought customers back to the stores more often.
We rewrote the app from scratch and cleared the technical debt that was eating into the development budget.
Segments, promotions, and promo codes can now be launched quickly and measured by sales.
What changed in day-to-day work
- Loyalty card moved into Apple Wallet
- Promotions, promo codes and segments run from one admin panel
- A collectible-card game with prizes brings customers back
Technical highlights
We built the app on a new architecture to clear technical debt and speed up further development. The loyalty card is integrated with Apple Wallet, and push notifications help bring customers back and deliver personalized offers.
We put special emphasis on engagement and analytics: we added a collectible-card mechanic with prizes and a full admin panel for promotions, promo codes, segments, and campaigns. The business can see which locations and which customers are growing, and where there's a dip and untapped revenue potential.
Results
The app gained a modern architecture and stopped being a constant source of technical debt.
Gamification boosted engagement and created a clear incentive for repeat purchases.
The team got proper analytics on customers and locations instead of guesswork based on scattered data.