Casting platform

Casting Platform for the Film Industry

A web platform for the film industry: roles, castings, a blog, a subscription model, and personal accounts for different participants.

Client
Film-industry casting centre (name withheld under NDA)
Product
Web platform with three roles
Our role
Design and development
Status
In production
Delivered
Actor portfoliosCastings and applicationsCandidate filtering and messagingSubscriptions and profile promotionBlog

About the project

Before the platform launched, communication between actors, agencies, and production companies went through messengers, email, and personal contact lists. This slowed down casting and made the market inconvenient for both newcomers and professionals.

We built a dedicated platform for the film industry where all parties work within one product with clear role and access logic.

Metrics and impact

What changed for the business after launch.

+40%
casting applications

It became easier for actors to find projects and apply without messaging across different channels.

−50%
time spent on casting

Production companies filter profiles, portfolios, and messages in a single interface.

+25%
paid revenue

Subscriptions and profile promotion gave the project a clear source of recurring revenue.

What changed in day-to-day work

  • Actors, production companies and studio hubs work on one platform instead of messengers and email
  • Publishing castings, applying and filtering candidates happen in one interface
  • Subscriptions and profile promotion are built in

Technical highlights

The platform is built as a B2C2B platform with three roles: actors, production companies, and studio hubs. Here they post portfolios, publish castings, apply, filter candidates, and communicate without jumping between channels.

Inside there's a subscription model, messaging, statuses, and a blog for SEO promotion. Through its connection with the client's wider event-platform ecosystem, it strengthens not only the service itself but the client's entire suite of digital products.

Results

  1. The market gained a specialized tool that follows the logic of casting rather than forcing it into generic services.

  2. It became easier for new actors to enter the industry and get on casting directors' radar.

  3. The project strengthened the client's digital ecosystem and expanded the center's reach to a new audience.

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Scope agreed before development, upfront project pricing and a six‑month warranty.

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