Casting Platform for the Film Industry
About the project
Before the platform launched, communication between actors, agencies, and production companies went through messengers, email, and personal contact lists. This slowed down casting and made the market inconvenient for both newcomers and professionals.
We built a dedicated platform for the film industry where all parties work within one product with clear role and access logic.
Metrics and impact
Key figures and facts that help quickly grasp the scale of business value after the project launch.
It became easier for actors to find projects and apply without messaging across different channels.
Production companies filter profiles, portfolios, and messages in a single interface.
Subscriptions and profile promotion gave the project a clear source of recurring revenue.
Technical highlights
The platform is built as a B2C2B platform with three roles: actors, production companies, and studio hubs. Here they post portfolios, publish castings, apply, filter candidates, and communicate without jumping between channels.
Inside there's a subscription model, messaging, statuses, and a blog for SEO promotion. Through its connection with the client's wider event-platform ecosystem, it strengthens not only the service itself but the client's entire suite of digital products.
Results
The market gained a specialized tool that follows the logic of casting rather than forcing it into generic services.
1It became easier for new actors to enter the industry and get on casting directors' radar.
2The project strengthened the client's digital ecosystem and expanded the center's reach to a new audience.
3